Building a Brand – the Sweet Science, the Sweeter Payoff

Strong brands embody your identity, and smart brands get results. Finding the balance and delivering it to your audience on a silver platter is our job. At G/L we have 20 years of brand development under our belts. So whether you’re a new brand on the block or a brand in need of a makeover, we can be a valuable resource for you.

Establishing Your Development Plan

Distilled Thinking is our proven process for defining your brand. By distilling your brand down to its essence we can understand and define your claim of distinction that separates your brand from the clutter.

Whaddaya Thinking... think of it as G/L telepathy. It’s our conversational research methodology of getting into the consumer’s head to gain realistic insights into how they view and interact with your brand.

Brand Adhesion is the consummate child of the Distilled Thinking and Whaddaya Thinking processes. It’s how G/L forms an inseparable bond between your brand and your consumers.

Your Very Own Team

At G/L we have a full staff of account executives, art directors, public relations experts, web designers, writers, thinkers, doers, professionals and all out talent. Such a staff allows us to build highly customized, highly effective marketing plans for your business. Each member of your team is selected because they work well for your specific brand. So sit back, relax and watch your team go!

To learn more about Geile/Leon Brand Development contact Dan Diveley, VP of Business Development at 314.727.5850 or email This e-mail address is being protected from spambots. You need JavaScript enabled to view it