DAVE GEILE
Creative Director & Managing Partner
Email: dave@geileon.com

My favorite things: Boating, Deep Sea Fishing, Light House Hunting, Bluegrass music, Mozart, Talk Radio Three Stooges, Beer (only in a frosty mug)

“To me, being a creative director is not just about being a better Art Director or Copywriter. Creative directors must also be strong business people. I look at a strategic marketing document with a creative mindset, but also fully understand the business implications of the work at hand. The concepting process is then directed to create, and effectively communicate, the quintessential difference between one product and another. Without taking business implications and strategy into account, an ad is just an ad, not a specialized targeted communication.”

 

Dave has more than 20 years of professional marketing communications experience. After starting his career in graphic arts at a local design studio, he moved quickly into the advertising business as art director and later creative group supervisor at Kenrick Advertising. He was subsequently promoted to creative director within Kenrick’s parent company, Aragon, a conglomerate of eleven marketing and communications firms based in St. Louis.

His experience, in a wide range of consumer and business-to-business communications, includes work for Ameritech Cellular, Anheuser-Busch, ConAgra, KangaROOS Shoes, Land O’Lakes, Monsanto, Pulitzer Publishing, Ralston Purina Co., Smurfit-Stone Container Corp., Southwestern Bell, Sprint Prepaid PhoneCards, Union Pacific Railroad and Wendy’s Old Fashioned Hamburger Restaurants. Other clients, both national and international, range from agricultural and healthcare products to fiber-optic telecommunications and entertainment.

Dave holds an associate degree in commercial art and graphic design, and a B.A. in communications and journalism from Washington University, St. Louis.