All over St. Louis and around the world, consumers are making purchases because the right message caught them at the right time, and convinced them to take action. In a very watered down sense, that’s benefit of media planning.

Why bother with a media plan?
So you have your strategically developed, beautifully executed creative work… now what? How many prospects do you need to reach? Where do you place the ads? How often do they run? What time of year? What’s the right media mix to maximize exposure and get the most bang for your buck?

These are just a few of the questions that a media plan answers. Think of media planning as a blueprint for selecting the media mix that gives your message the best chance at being effective. A multitude of factors must be considered before purchasing, and they all coalesce to create the best possible plan for your brand and budget.

Here’s a lengthy but very informative link from businesstown.com to better understand the components of a media plan.

Media Buying in St. Louis and Beyond
Buying media in St. Louis, regionally or nationally is nothing new to Geile/Leon. The success we’ve enjoyed with our media buyers stems from our emphasis on generating GRPs (Gross Rating Points) amongst your target audience. It all comes down to planning effectively. Why reach uninterested audiences when you can speak to those who are already predisposed to buying your product or service? At G/L we’ll take the guesswork out of that equation. So you can feel comfortable knowing that your ads are gaining maximum exposure.

G/L Marketing Links
Learn the importance of social media in your marketing plan from clickz.com.

To learn more about Geile/Leon Media Buying contact Dan Diveley, VP of Business Development at 314.727.5850 or email This e-mail address is being protected from spambots. You need JavaScript enabled to view it