Including Sales Promotion in Your Strategy
Tossing a sales promotion into your marketing mix can go a long way for your brand. A solid promotion can effectively increase consumer demand for a limited time, stimulate market demand and improve your product’s recognition and availability.

At G/L, we’ve amassed a great deal of sales promotion experience here in St. Louis and nationwide. Our account and creative teams have an acute understanding of how to develop and implement promotions that see results. So whether it’s a consumer or trade promotion, a contest or rebate, for limited time or recurring, you can rely on our expertise.

How Sales Promotions Reflect Your Brand
As you’ve likely surmised, sales promotions can take many different forms. The following are just a few examples:

Sweepstakes
Consumer & Trade Promotions
Dealer & Distributor Sell-in Programs
Merchandising
Point-of-Sale
Rebates

So how do we choose between one and another? That depends entirely on you and your business’s goals. Sales promotions (at least effective ones) reflect your brand’s values and enhance your consumer’s experience. Learn more about the importance of sales promotion strategies from Small Business Bible.

Utilizing the Web
If promoting your product or service via the Internet hasn’t occurred to you, it’s time to consider it. Not only is it one of the most affordable methods of sales promotion, but it’s also one of the easiest to measure. Plus, taking your brand’s promotional strategy online is going to help generate a great deal of leads and customer inquiries that otherwise would’ve never made contact.

G/L Marketing Links
This is a great article on the benefits of promotional products from Promo Magazine.

To learn more about Geile/Leon Sales Promotions contact Dan Diveley, VP of Business Development at 314.727.5850 or email This e-mail address is being protected from spambots. You need JavaScript enabled to view it